Building a Following on a New Website
As some of you know, I changed my website a couple of weeks ago. I was Sanders Fine Woodworking for 10 years. I needed to change my web host and the platform the website was built on. So I changed my name too, back to Sanders Woodworking. I started Sanders Woodworking in the late 1970’s but never opened a physical brick and mortar store. In 2009 I got a friend to help me build a website. Sanders Woodworking was already taken so I became Sanders Fine Woodworking, at least on the web. If you go to SandersFineWoodworking.com now you will be redirected to SandersWoodworking.net.
OK, that’s a bunch of stuff you didn’t need to know. This might be a good time for you to take a little break. Scroll to the top of this page. Click on store. Pick a bowl that you really, really want. At this point you can buy it or note the number and write a Facebook post and tell everybody that this is the one you want. Somebody might love you that much.
OK, where was I. The advice I got to build a following for my website was take really good pictures. It’s not easy for us OOAK people (One of a Kind). WalMart takes one picture of a pack of Crayons and then sells a billion of them. Each one of my pieces is unique, one of a kind. A picture of my walnut bowl will not help sell a cherry bowl. Imagine if WalMart had to take 6 pictures of every pack of crayons, top, bottom and all four sides. That’s what I have to do.
Put something up on the website every day. That makes Google and the other search engines think you really mean business. Fresh content every day. I try to finish turn at least one bowl a day but it doesn’t always work out. Like today. This morning I had to take a load of trash to the dump. Apparently I am the only member of my family who knows where the county landfill is. To make sure I went, Pennie loaded the truck yesterday so I either had to go to the dump this morning or drive around with a load of trash in the truck. This afternoon I had to get 33 gallons of gas for the weedeater, lawnmowers, sawmill and chainsaws.
Since I can’t always put up a new item every day, my web guru said write a blog. So here it is, another blog post.
I think we need another break. Scroll to the top of the page, click on shop and buy that bowl that you really, really want because nobody is likely to buy it for you. Here, let me help you, below is a beautiful set of 3 black walnut bowls cored from the same piece of wood. They’re identical triplets, each has the exact same DNA. They are #1784. You can find them in the bowl sets section or the bowl section.
